November 8, 2017

Content Marketing

Caitlin Taylor

How Long Does it Take to See the Results of ...

Time is money, friend. How much of both will you have to invest before you starting seeing an ROI on your content marketing?

November 16, 2016

Lead Magnets

Caitlin Taylor

Are You Confusing Prospects with Your Lead ...

Have you ever taken a moment to look back as your library of downloaded PDFs? It's a mess! If you know what half of those files are, I salute your organization and your memory. Since your prospects probably aren't that determined, try this idea.

Adverstising

Caitlin Taylor

November 23, 2016

Adverstising

Your Font Can Ruin Your Ad (and How to Avoid it)

Caitlin Taylor

November 23, 2016

Adverstising

Your Font Can Ruin Your Ad (and How to Avoid it)

One morning I looked at the back of my orange juice container (pre-coffee) and it said, "Fire generations of growers." Turns out quasi-cursive is confusing at 6:30am. Plus a list of tips on preventing you font from interfering with your message.