March 21, 2018

Software Review: Thrive Architect

March 21, 2018

After several months of using Thrive Architect, these are the conclusions I've come to. Bonus: how to make a table (so you don't have to watch a 5 minute video.)

Caitlin Taylor

March 14, 2018

Content Marketing, Writing Copy

Want to Get Better At Content Marketing? Study Copywriting

Caitlin Taylor

March 14, 2018

Content Marketing, Writing Copy

Want to Get Better At Content Marketing? Study Copywriting

The hows and the whys of why your content marketing writers should be studying copywriting. (Hint: your content will be more compelling, your CTAs more subtle, and your leads will qualify themsevles.)

Caitlin Taylor

November 8, 2017

Content Marketing

How Long Does it Take to See the Results of Content Marketing?

Caitlin Taylor

November 8, 2017

Content Marketing

Time is money, friend. How much of both will you have to invest before you starting seeing an ROI on your content marketing?

Caitlin Taylor

June 7, 2017

Writing Copy

How To Fix Copy That Says A Whole Lot of Nothing

Caitlin Taylor

June 7, 2017

Writing Copy

How To Fix Copy That Says A Whole Lot of Nothing

Sometimes we forget that just because we understand our business, our website viewers have none of that background info or jargon. Always make sure that your website copy tells a story, paints a picture, or at least states facts.

Caitlin Taylor

May 31, 2017

Writing Copy

Copywriting for Amazon That Actually Sells Products

Caitlin Taylor

May 31, 2017

Writing Copy

Copywriting for Amazon That Actually Sells Products

Copywriting for Amazon can make or break your product sales. We divulge our entire Amazon copywriting process that actually sells products here.

Caitlin Taylor

November 23, 2016

Adverstising

Your Font Can Ruin Your Ad (and How to Avoid it)

Caitlin Taylor

November 23, 2016

Adverstising

Your Font Can Ruin Your Ad (and How to Avoid it)

One morning I looked at the back of my orange juice container (pre-coffee) and it said, "Fire generations of growers." Turns out quasi-cursive is confusing at 6:30am. Plus a list of tips on preventing you font from interfering with your message.

Caitlin Taylor

November 16, 2016

Lead Magnets

Are You Confusing Prospects with Your Lead Magnet File Names?

Caitlin Taylor

November 16, 2016

Lead Magnets

Are You Confusing Prospects with Your Lead Magnet File Names?

Have you ever taken a moment to look back as your library of downloaded PDFs? It's a mess! If you know what half of those files are, I salute your organization and your memory. Since your prospects probably aren't that determined, try this idea.